Sales & Promotional Content
As a marketing professional, I understand the power of compelling content in driving brand awareness, engagement, and sales. At both Xena Workwear and Proov, I developed multi-channel campaigns that spanned social media, web, and email, creating cohesive messaging tailored to each platform. From crafting attention-grabbing headlines to curating impactful visuals, I ensured every piece resonated with the target audience. These campaigns not only strengthened brand presence but also delivered measurable results.
Proov Retail Launch
At Proov I played a pivotal role in the launch of Proov products at Target and Walgreens. I actively contributed to the ideation phase, brainstorming compelling messaging that resonated with our target audience. Additionally, I took pride in designing assets that not only aligned with Proov's brand identity but also captivated and engaged Target and Walgreens diverse customer base. This collaboration was a testament to the power of strategic messaging and design in driving a successful product launch.
